发展历程 Development process

发展历程 Development process

 

      上海龙凤中式服装有限公司由解放前上海几家著名的“朱顺兴、范永兴、钱立昌、阎凤记、美昌”苏广成衣铺合并而成,汇集着中式行业的各路精英和各自特色。公司通过合并而成的几家苏广成衣铺,当时在二三十年代都形成了自主的经营特色,在款式的设计和制作工艺都体现了各自的功底,拥有一大批消费群体。他们制作的服饰产品深受上层社会人士的青睐,有社会政界人士、有有钱的阔太太和小姐、有文艺界影艺界的著名演员。新中国成立初期,使这些有名望的成衣铺合并成上海龙凤中式服装店。为了使中式服装特色继承和发扬,通过不断的变化,不断地创新,形成了具有代表民族工艺文化的服饰品牌。由于服装的加工精致细腻为中式旗袍增添了亮丽的色彩,尤为独特的是“镶、嵌、滚、宕、盘、绣”加工技术,保持着原汁原味苏广成衣铺的制作加工工艺,制作而成的中式服装和旗袍,其蕴含着历史文化的底韵,更为独特的是各式各样图案钮扣,形成的“梅、兰、竹、菊”系列,“福、禄、寿、喜”系列,“龙、凤、鸟、卉”系列,称得上是中式服装的一绝。通过这些纽扣和装点而成的各式中式服装和旗袍更呈现出栩栩如生、锦上添花的感觉,给人一种艺术的享受,整个公司的发展历史,可以说是一部小说,是一幅诗画,公司的产品形成的特色,体现了历史文化的内涵。

    Shanghai LongFeng Chinese Garment Co., Ltd. by the merger of the liberation of Shanghai several well-known the “Zhu Shunxing”, Fan Yongxing, Qian lichang, Yan Fong Kee, Cheong "Guangcheng clothing shop, together with the elite of the Chinese industry and their respective characteristics. The company through the merger of several the Guangcheng clothing shop, was in the twenties and thirties, have formed their own operating characteristics, individual skills, has a large number of consumer groups are reflected in the style of the design and craftsmanship. They made clothing products by the upper class people of all ages, social -political circles, the rich Madam and Miss, literary and art circles Academy of Motion Picture Arts and circles the famous actor. The founding of New China, these prestigious garment shop merged into Shanghai LongFeng  clothing store. Chinese clothing specialty inherit and carry forward through constant change, constant innovation, the formation of a clothing brand with a representative of the national craft culture. Bright colors add a delicate garment processing Chinese cheongsam is particularly unique embedding, rolling,stacking, embroidered processing technology to maintain authentic the Guangcheng clothing shop making process, making made Chinese clothing cheongsam, which contains the history and culture of end rhyme, more unique is the wide range of patterns buttons, the formation of the "plum, orchid, bamboo, chrysanthemum" series, "Fu, Lu, Shou, Xi "series, dragon, phoenix, birds, flowers series, be regarded as a must for Chinese clothing. These buttons and decorated by all kinds of Chinese clothing and cheongsam showing life like feeling, icing on the cake, give people the enjoyment of the art, the history of the development of the entire company, can be said is a novel, a poetry and painting, the features of the company's products, which reflects the historical and cultural connotation.