传承人介绍 Inheritance of the person

       徐永良同志出生于1965年5月,1982年学业毕业后进入政协服装设计职业学校参加培训,1985年学成之后进入上海龙凤中式服装店从事中式服装制作工作。他的童年时代深受父亲的影响(他父亲也是龙凤服装店的裁剪工人),由父亲带入工场利用署假期间,在车间内部帮助其他师傅做些杂活,逐步形成了对中式服装制作的极大兴趣,他不仅自己学着做,还经常询问其他师傅裁剪过程和盘扣的制作方法,为今后成为一名技术全面、制作精良的第三代传承人奠定了良好的基础。
      徐永良同志进单位以来,学习了各种风格的中式服装和旗袍制作工艺,拜了第二代传承人归顺元师傅为徒。凭着他自幼聪明的才华,勤奋好学的态度,全面掌握了苏广成衣铺传承至今的技术精华。在同龄青年中成为一名姣姣者,他在工作中认真负责的态度,对技术的刻苦专研精神,深受广大职工的好评。尤为突出的是针对中式服装各类门派的工艺和技术,根据时代的需求能有机的结合起来。凭借丰富的工作实践经验,使中式服装创建了独特的特色品牌。在他的主持下,把过去龙凤单一的产品款式和单一的中式服装布料,改变成现在的“真丝高档绣花”系列,“真丝烂花绒”系列,“真丝印花绸”系列,“真丝泰丝”系列,“真丝乔其绒”系列,“各式织锦锻”系列,这些系列的形成,为推动企业的经济发展,起到了积极的作用。为了能使传统的中式服装和旗袍制作技艺进一步得以完善,通过不断地挖掘整理,形成了“镶、嵌、滚、岩、盘、绣”的制作工艺,突现出中式服装、旗袍制作的精湛技术。对传统技术工艺的延续起到了强有力的保障。他凭借从小学成的精湛技术,为建立龙凤服装的独特品牌,积极开动脑筋,增强创新意识,改变了过去中式服装的单一盘扣,创立了具有工艺性质的“龙凤呈祥”盘扣系列,“梅、兰、竹、菊”盘扣系列,“福、禄、寿、喜”盘扣系列,“花卉鸟型”等百余种盘扣系列,通过这些盘扣装点而成的中式服装,呈现了东方服饰的线条美和造型美,羸得了广大消费者的好评和认可。由于龙凤中式服装独特的一面,充分体现了历史文化的底韵。因此龙凤旗袍“制作技艺”被上海市第一批选录为非物质文化遗产名录,其中就体现了徐永良同志多年来呕心沥血的努力,同时他被上海市非物质文化遗产评审组入选为 “龙凤旗袍制作技艺”第三代传承人。

 获得奖项
1995年10月龙凤旗袍的“镂、雕”新工艺在参加上海市科技节获得了“发明与专科产品”银奖。
2007年5月参加了上海国际服装节,龙凤作品获得了“技艺传承”奖。
2007年6月“龙凤旗袍制作技艺”首批获得上海市第一批非物质文化遗产名录;
2009年2月被上海市非物质文化领导小组批准为“龙凤旗袍制作技艺第三代传承人”;
2009年3月由徐永良领导的龙凤中式服装制作部被上海市静安区总工会授予“迎世博工人先锋号”光荣称号;
2009年5月上海国际服装节开展的“上海消费者最喜欢的中外品牌服装”活动期间,由徐永良主创的旗袍作品走秀评比中获得“2009上海国际服装文化节•上海消费者最崇尚的中外品牌”光荣称号。
2010年7月被上海市中国共产党委员会,上海市人民政府授予“上海世博工作优秀个人”称号,也是全国服装行业唯一一项奖项。
2010年10月由徐永良同志亲自主持的世博会“中国元素馆”(省区活动周)中,龙凤作品的展示和技艺演示获得上海世博会中国元素(省区市活动周)荣誉证书;
2011年5月在参加上海市职工技术协会举办的“上海市职工岗位绝技高招”活动中,荣获“工艺师”的光荣称号。
2011年7月申报"国家级非物质文化遗产项目第三代代表性传承人"。

    

Comrade was born in May 1965, Xu Yongliang CPPCC clothing design their studies after graduation in 1982 into vocational schools to participate in training after your studies in 1985 to enter the Shanghai Dragon and Phoenix Chinese clothing store in the Chinese garment production work. His childhood by the influence of his father (his father is also a dragon and phoenix clothing store cutting workers), by his father into the factory utilization Department during the holiday, to help others in the workshop internal master do chores, and gradually formed a Chinese clothing produced extremely big interest, he not only learn to do other master cutting process and production methods Pankou often asked to lay a good foundation for the future to become the third generation of a comprehensive, well-made technology inheritors.
      Xu Yongliang comrades into units since learning a variety of styles of Chinese clothing cheongsam production process, thanks to the second generation inheritors allegiance the yuan master as a disciple. With a child he was smart talented, studious attitude, a comprehensive master Guangcheng clothing shop heritage since the technical essence. Jiao Jiao age youth to become a serious and responsible attitude in his work, specializes in mental hard on the technology, by the majority of workers. Especially the various types of martial art techniques and technologies for the Chinese-style clothing, according to the needs of the times. Combining organic. With a wealth of experience in working practices, the Chinese clothing to create the unique characteristics of the brand. He's under the auspices of the past the Longfeng single product styles and a single Chinese apparel fabrics, change into a series of "high-grade silk embroidery, silk burnt-out velvet series, silk printed silk series," True Sitai Si series, "True Silk Georgette Velvet" series, "all kinds of brocade forging series, the formation of these series, played a positive role to promote the economic development of the enterprise. Be perfect in order to make the traditional Chinese clothing cheongsam craftsmanship further finishing by constantly digging formed inlay, inlay, roll, rock, plates, embroidered craftsmanship fore Chinese clothing, cheongsam produced superb . The continuation of the traditional technological processes play a strong protection. By virtue of his superior technique from the primary into the establishment of a dragon and phoenix clothing unique brand, and actively use their brains, enhance creativity, change the single Pankou of past Chinese clothing, created a series of "Dragon and Phoenix" Pankou technological properties, plum, orchid, bamboo, chrysanthemum "Pankou series," Fu, Lu, Shou, hi "Pankou series," Flower Bird "hundreds of kinds of Pankou series, through these Pankou decorate from Chinese clothing presents the beauty and shape of the United States of Oriental costumes, have won the praise and recognition of consumers. Dragon and Phoenix Chinese clothing unique, fully embodies the history and culture of end rhyme. Longfeng cheongsam craftsmanship Shanghai excerpted the first batch of intangible cultural heritage, which reflects years of painstaking efforts of Xu Yongliang comrades while he was Shanghai Intangible Cultural Heritage Assessment Team was selected for "dragon and phoenix cheongsam production skills "third-generation inheritors.

 Award-winning
INVENTION AND PATENT PRODUCT SILVER MEDALOF  3rd SHANGHAI SCIENCE FESTIVAL
“Skills inheritance award”of SHANGHAI INTERNATIONAL GARMENT CULTURE FESTIVAL
Longfeng cheongsam production techniques in June 2007 the first batch of Shanghai, the first batch of intangible cultural heritage
Shanghai Intangible Cultural Leadership Group approved in February 2009 for the "LONGFENG cheongsam production skills of third-generation inheritors
In March 2009, Dragon and Phoenix Chinese garment making unit led by Xu Yongliang Jing'an District, Shanghai Federation of Trade Unions, was awarded the honorable title of "World Expo Pioneer Workers"
Shanghai Chinese and foreign consumers favorite brand clothing during the event, carried out in May 2009 Shanghai International Fashion Festival "2009 Shanghai International Fashion Culture Festival • Shanghai consumer advocates and foreign brand by Xu Yongliang creative the cheongsam works catwalk appraisal "glorious title
July 2010, the Committee of the Communist Party of China, Shanghai, the Shanghai Municipal People's Government awarded the title of "Shanghai Expo Excellent Individual is also the only one of the national garment industry awards
October 2010 by Comrade Xu Yongliang personally presided World Expo Museum of Chinese elements "(provinces Week), dragon and phoenix works show Shanghai World Expo Chinese elements (provinces Week) Certificate and skills demonstration
The Shanghai workers Status stunt tricks up their sleeves "activities organized in May 2011 to participate in the Shanghai workers Technology Association, was awarded the honorable title of" craftsmen "
July 2011 declaration of the "third generation representative inheritors of national intangible cultural heritage items.