企业文化 Enterprise culture

企业文化 Enterprise culture


      “龙凤”是我们的标记字,也是我们的商标。它散发的是集体的智慧、龙凤人的力量和个性,它传统的字体延承的是龙凤公司七十多年的精工细作,精益求精不断创新的历史内涵。
      龙凤旗袍店是现在上海唯一一家采用纯手工制作的旗袍名店,上世纪90年代就被评为中华老字号,其手工工艺所体现的民族和传统特色,对弘扬中华民族文化起到积极影响。
      初创时期,从龙凤创始人朱林清靠“一把剪刀闯天下”的艰苦创业精神,到传人诸宏生治店准则“宁少勿多、宁精勿滥”最初形成了“龙凤”朴素的企业文化。老一辈常常告诫员工:“创牌子不易、毁牌子便当”。所以老前辈们对进料,量体裁衣,缝制等每道把关非常严格,用的面料都是当时市面上最好的面料,光选用的里子在颜色上就有四、五十种之多,在当时服装行业中,为独自一家。由于颜色的多样性,对旗袍的镶、嵌、滚起到相当大的作用。通过各色得体的配制,使得整件旗袍显得华丽得体,栩栩如生。由于龙凤有着精湛的技术,精致细腻的工艺,成为各界出国访问、婚庆喜事、高龄作寿人们的首选。“龙凤旗袍制作技艺”并作为上海中式服装行业唯一一家被入选国家级非物质文化遗产。 “质量第一、顾客至上”的经营理念,一直贯穿在企业每一位员工的心中。
      龙凤旗袍是海派旗袍的精华,是沪上海派旗袍手工制作工艺的正宗传承者,至今仍保持上世纪海派旗袍的遗韵,具有深厚的历史文化底蕴。
      龙凤旗袍几十年来在社会上引起了一定的反响,吸引了众多国内外客户。其中为刘少奇夫人、邓小平夫人、李先念夫人,陈香梅女士等都制作过服装。近年来更是引起了国外客户的注意,许多外国朋友都愿意到龙凤去定做一件旗袍带回自己的国家,更有海外华侨将龙凤旗袍作为自己祖国的象征,也为沟通海内外的文化起到了桥梁的作用。

     "LongFeng" is the word of the mark, is our trademark. It exudes the collective wisdom, strength and personality of the LongFeng the traditional font inherit is the Longfeng 70 years Seiko secret agents, excellence, innovation historical connotations.     
    The LongFeng cheongsam shop is Shanghai's only a handmade cheongsam shop, the 1990s was named to the old Chinese ethnic and traditional characteristics reflected in its manual process, to carry forward the Chinese culture to have a positive impact.     
    Start-up period from the Dragon and founder Zhu Linqing rely on the pioneering spirit of "a pair of scissors into the world" to a descendant of Zhu Hongsheng Governance shop guidelines "rather less not more, Ning Jing Do not abuse" was originally a simple corporate culture "LongFeng" . The older generation often warned employees: "to establish the brand is not easy, destroyed brand lunch. Older generation is very strict feed, tailor, sewing Road gatekeeper fabrics are the best fabrics on the market at that time, the lining color light optional four of 50 species, in the apparel industry, for one alone. Because of the diversity of color, cheongsam veneers, inlays, roll play a considerable role. Through colored decent preparation, making the whole cheongsam look gorgeous and decent, lifelike. Dragon and has superb technology, a delicate process, to become the first choice for visits abroad from all walks of life, wedding wedding, senior citizens, asthe longevous . "LongFeng Cheongsam craftsmanship and as the Shanghai Chinese apparel industry is the only one to be selected for the national intangible cultural heritage. "Quality first, customer first" business philosophy, has been run through the minds of every employee in the enterprise.    

    LongFeng cheongsam is the essence of authentic inheritors of Shanghai Shanghai cheongsam handmade crafts, Shanghai cheongsam Rhyme of the last century, has remained a profound historical and cultural heritage.     
    Dragon and phoenix cheongsam decades aroused a certain response, attracting a large number of domestic and foreign customers. Which for Ms. Liu Shaoqi, Ms. Deng Xiaoping, Ms. Li Xiannian, Miss Chen Xiangmei are produced clothing. In recent years, attracted the attention of foreign customers, many foreign friends are willing to the Longfeng go to customize a dress back to their own countries, more overseas Chinese dragon and phoenix cheongsam as a symbol of their motherland, but also for the culture of communication at home and abroad play the role of a bridge.