企业介绍 Enterprise introduction

企业介绍 Introduction


      1840年上海开埠,华洋并处、五方杂居,开放而追求个性的西方文化与江南细致含蓄的本土文化结合,形成兼容并蓄的海派文化。在这样的文化背景熏陶下,20世纪20年代,上海民众服饰逐渐体现出独树一帜的风格,特别表现在男装的西服和女装的旗袍上,其中,西式裁剪结构与中式精细零部件装饰结合,形成“海派旗袍”特色。
      到20世纪30年代,海派旗袍已成为上海各阶层妇女的时尚,处处可见旗袍的“倩影”。并从“全国时装中心”的上海,扩散到各地,在中国女装史留下光辉的一页。龙凤旗袍是海派旗袍的精华,是沪上海派旗袍手工制作工艺的正宗传承者,至今仍保持海派旗袍的遗韵。随着海派旗袍从30年代的黄金年代开始,一路经历了70年代的衰落,再到90年代的再次兴起,龙凤旗袍也在时代大潮中一次次见证了历史的发展。
      龙凤旗袍的特色在于全手工、高质量的个性化精工制作。通过精确测量人体36个部位的尺寸,保证制作的旗袍完美展示体型。缝纫制作工艺继承了即将失传的苏广成衣铺的镶、嵌、滚、宕、盘、绣的传统工艺特色。精选的面料和手工镂、雕、绣出的图案,体现了中国传统文化的特色。这一系列技术在中国旗袍制作领域里都可堪称为绝技。
      龙凤旗袍手工制作工艺的第一代传承人朱林清,从上世纪30年代起在沪上苏广帮裁缝铺习艺。苦心钻研中式服装制作传统技艺,并运用到海派旗袍的制作,30年代末,创办了“朱顺兴”中式服装铺,解放后,行业结构调整,强强联合。“朱顺兴”与其它四家中式服装衣铺合并,成立“上海龙凤中式服装店”,继承了“苏广成衣铺”特色。成为沪上最著名的手工旗袍制作商店,至今仍保留前店后工场的生产模式。值得一提的是,在1993年、2011年3月,龙凤旗袍是第一批、第二批被国家商贸部任命为“中华老字号”的企业。“龙凤旗袍制作技艺”在2007年则分别入选为第一批静安区非物质文化遗产名录和上海市市级非物质文化遗产名录,在2009年,被入选为国家级非物质文化遗产名录。

    1840 Opening of Shanghai, where East meets West and impose five parties to live together, open to Western culture, the pursuit of individuality and Jiangnan meticulous and subtle local culture combine to form the Shanghai culture of inclusion. In this under the influence of cultural background, in the 1920s,  the Shanghai populace clothing gradually reflect the unique style, special performance in the men's suits and women's cheongsam, which Western cropped structure, combined with the the Chinese fine parts decorated to form Shanghai cheongsam "characteristics.
    1930s Shanghai style cheongsam has become the fashion of women from all walks everywhere, cheongsam "shadows". And from national fashion center in Shanghai, spread to the country, a glorious chapter in the history of Chinese women. LONGFENG CHEONGSAM is the essence of authentic inheritors of Shanghai Shanghai cheongsam handmade crafts, still maintaining Shanghai cheongsam Rhyme. With the Shanghai style cheongsam starting from the 1930s, the golden age of, all the way to experience a decline of the 1970s, and then to rise again in the 1990s, the LONGFENG CHEONGSAM is also the trend of the times, a second witness history.
    The  LONGFENG CHEONGSAM features a hand-quality personalized manufacture. The accurate measurement of the size of the 36 parts of the human body, to ensure that the cheongsam made perfect showcase body. The successors has maintain and continue perfecting the traditional handicrafts such as enchasing, rolling and laundering. This series of technical the Chinese cheongsam production field can be called for the stunt.
    LONGFENG CHEONGSAM handmade crafts of the first generation of inheritors Zhulin Qing apprenticeship in Shanghai Su Guang help tailor shops, from the 1930s ,hammered the traditional art of Chinese clothing production, and applied to the production of the Shanghai cheongsam, the end of the 1930s, the founder of "Zhu Shunxing" is Chinese clothing shop, after the liberation of the structural adjustment of the industry, powerful combination. “Zhushun Xing "and four other Chinese Garment Shop merger, the establishment of the LongFeng clothing inherited Guangcheng clothing shop "feature. Shanghai's most famous handmade cheongsam production shops, still retains the front shop, back factory production mode. It is worth mentioning that in 1993, in March 2011, LongFeng cheongsam is the first batch, the second batch was appointed by the CHINA TIME—HONORED BRAND EXPO . Longfeng cheongsam craftsmanship in 2007 were selected for the first batch of intangible cultural heritage list of Jing'an District and Shanghai municipal intangible cultural heritage list in 2009, was selected as a national intangible cultural heritage list.